Alexa+

Platform product · Amazon · Seattle, WA

Personal assistants

Amazon’s personal assistant handles smart-home control, shopping, restaurant reservations, rides, home services and family calendars. It is available through supported devices, the Alexa app and the web.

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No standalone valuation
This is a product of Amazon. Parent-company valuations and funding are excluded from the map.

Amazon — public (NASDAQ: AMZN). Alexa+ is bundled free with Prime, so adoption reflects Prime's installed base and tells you little about standalone demand.

Capability scores · out of 100

Autonomy44

Context breadth64

Distribution84

Scoring noteUnmatched home and commerce context and an installed base measured in hundreds of millions, but still largely command-and-response.

Company context

Founded 1994.

US Prime members get full Alexa+ at no extra charge; non-Prime full access costs $19.99/month, with a limited free text-chat tier.

Coverage & sources

Amazon clarifies Alexa+ availability and US subscription tiersAmazon · Sep 1, 2026 Amazon's Alexa+ now free for all US Prime members, beating Apple's smarter Siri to marketMacRumors · Feb 4, 2026

Last checked in dataset · Sep 26, 2026

Figures are compiled from public reporting and may be inaccurate or out of date. Educational use only; not investment advice.